Assignment #1
Scripps Networks Interactive is organized around a consumer-centric philosophy that allows us to deliver content, products and services related to our Home, Food and Travel & Entertainment categories...whenever and wherever consumers want it. This keen focus has helped establish Scripps Networks Interactive as the leader in lifestyle media.
Consumers have come to rely on our brands as trusted resources. This makes us valued partners to distributors and advertisers who seek to target our loyal audiences and connect with that passion we've helped create through our on-air programming, online content and new business ventures such as publishing, licensing and merchandising opportunities.
Scripps Networks Interactive programming is viewed on every continent worldwide, while our websites lead their respective categories with more than 18 million unique visitors every month. Our content distribution includes, but is not limited to, video on demand, the Internet, satellite radio, books, magazines, DVDs, videogames, and the latest mobile and emerging media. In addition, our brands touch consumers through branded merchandising such as kitchenware and other home products, food venues, and experiences as festivals and cruises.
Assignment #2
Scripps Networks thinks beyond the television to continue marketing by extending its lifestyle expertise onto the Internet. The online strategy is used to expand networks such as HGTV and Food Network.Deanna Brown, president of Scripps Networks Interactive speaks about the shift from just a television network.
“It’s a strategy shift from only being very closely aligned with the networks to broadening the way we think about online beyond the TV networks,” said Brown. “Scripps Networks is aggressively moving the online business beyond extensions of its TV networks to become multi-branded, user-centric applications, creating communities of online consumers with shared passions taking advantage of our leadership position.”
Recipezaar
One of Scripps many wesbsites is Recipezaar which is a leading user-generated recipe and community site. Recipezaar has over 266,000 recipes—all user-submitted—112,000 photos and 18,000 cookbooks. The Web site provides food enthusiasts with an intuitive browsing tool, powerful search capabilities, personalized features—such as ‘My Cookbook’ and ‘My Grocery List’—and recipe ratings and suggestions.
The site does not have TV component and is a stand-alone brand within Scripps Networks online properties. However, it can be seen as a complement to FoodNetwork.com. The combination of the two Web sites is intended to increase audience share, securing a dominant position in the food category over the long term.
The Recipezaar website has enhanced FoodNetwork.com’s already large audience as the number one most trafficked food site in the online Food & Cooking category. Together the sites offer both consumers and advertisers a choice between professional and user-generated content. Remeber people love having choices!
FrontDoor
FrontDoor.com is another website extended from the Scripps Network. FrontDoor.com combines the ease of real estate listings search with helpful content and advice from both experts and consumers. It is also the first home grown launch not directly related to a television brand or acquisition. FrontDoor is “powered by HGTV” and intends to draw traffic from existing brand enthusiasts and those new to the brand alike.Big companies like Coldwell Banker, General Motors and Citibank were instantly onboard as FrontDoor.com charter advertisers.
One of the unique angles of FrontDoor is that it gives people insight about what it is like to live in a community before they even move. FrontDoor is about the home, but it’s also about living. With all of the information FrontDoor provides, the hope is that consumers can make a more informed decisions.
The idea for the site originated from research the group conducted showing that a significant portion of HGTV.com’s audience frequented real-estate sites. “We have consistently held the number one (HGTV.com) and number three (DIYnetwork.com) spots for home-related content in the Nielsen Online ratings,” said Brown.
Powered by Pickle
Pickle.com, which is known for its personal media sharing service is also acquired by Scripps Networks Interactive.
Pickle’s proprietary software and technology enable fast uploads of photos and videos from computers, mobile phones and digital cameras to any Web site. The Pickle.com product is unique in that it allows video and photo sharing together, compared to YouTube (video sharing only) or Flickr (photo sharing only). It also enables uploads on-the-fly from your mobile phone and all your devices to any Web site for in-the-moment sharing with family and friends or with a larger community. There is a whole new generation of personal media that is driven by cameras and camera phones that allow video and photos to be taken side-by-side on one device with ease. The very definition of sharing online is evolving from the more conventional posting on one Web site to a “syndication of content throughout the Internet via widgets,” according to Pickle’s Web site.
The goal is that this technology will enhance the user-centric, social media and personalization functionality around Scripps Networks’ lifestyle content.With Powered by Pickle, existing Scripps Networks Web sites are now able to receive photos and videos from the audience. The ultimate goal is for Scripps to become the most dominant source in branded media and related consumer services in the ‘food,’ ‘home’ and ‘living’ categories.
Contributions from: http://escrippsnews.scrippsnet.com/node/2047
Below is a link to Scripps Networks 2009 Proxy statement:
http://www.sec.gov/Archives/edgar/data/1430602/000095015209001853/l35542apre14a.htm#001
Below is a link to Scripps Networks Annual Report Form 10-K for the Year ended December 31, 2010
http://www.sec.gov/Archives/edgar/data/1430602/000119312511052343/d10k.htm
Assignment #3
Check out my professional YouTube page. Here you will find news packages I have taped, cooking tutorials, and more!http://www.youtube.com/user/kejuana1stanley?feature=mhee
Assignment #4 Kay's Kreations, LLC
Kay's Kreations, LLC is an industry innovator in the event planning field. Founded in the fast paced event driven city of Miami,Fl. Kay's Kreations will put together your next memorable event. Whether you need help planning your next corporate, private event or wedding, Kay's Kreations can help you. From finding the perfect venue, to managing your event start to finish, or just to handle the day-of coordination (so you can relax and enjoy your event as much as your guest), Kay's Kreations will offer customized packages to meet your unique needs.Kay's Kreations , LLC thrives to exceed our client's expectations and will always deliver an unforgettable event. Our philosophy is to do the work so you dont have to. We want our clients to be able to entertain their guests and create lasting memories by enjoying their night so we do the job for you! Kay's Kreations will strive to bring your vision to life, and provide you with guidance from an experienced event planning professional. Your vision, and our attention to detail will lead to a flawless event execution, will ensure your event is one to remember.
Services:
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All of our wedding and social event packages are completely customized to the client’s needs. Below is a list of an array of services we offer. After an initial complimentary consultation, we will decide the best package to ensure all your needs are met. We can do any scope of work from day-of coordination to full service.
· Finding the perfect location for your ceremony/ reception
· Event design, theme and décor concept development
· Etiquette advisement
· Consultations and meetings via e-mail, phone and in-person when needed
· Provide professional vendor referrals to ensure you have a dream team on your day
· Provide guidance in creating/ printing all stationary and event/ party favors (Save-the-date’s, Invitations, programs, menus, signage)
· Coordinating transportation to ensure convenience for both you and your guests
· Create a comprehensive event schedule for vendors and wedding party
· Create an event production document that ensures that all the details are accounted for and executed properly.
· Provide you with personal wedding checklists
· Budget development and management
· Provide you with payment reminders for vendors
· Arrangement of menu tasting and assistant with menu selection
· Final walk through appointment with the venue to ensure all details are in your BEO (banquet event order)
· RSVP tracking, guest follow-up if response has not been given
· Confirm with all the vendors on timing and duties 2 weeks prior to your wedding
· Ceremony planning
· Coordination of wedding rehearsal and wedding party members
· Provide our services the day of your wedding for an unlimited amount of time
· Oversee all vendor commitments the day of your wedding, ensuring everything is fulfilled to your standards
· Manage and coordinate your entire event flow to guarantee a flawless and seamless event
· All vendor communication will go through the lead wedding planner so you can relax and truly enjoy your special dayProvide at least one wedding planner assistant (dependent on size/scope of the wedding)
Corporate Events
· Event conception: discuss the goals of your event for your company, and develop a strategy to measure the R.O.I (return on investment) for your event.
· Budget development and management throughout the entire event process
· Venue selection and on-site inspections
· Negotiate all contracts with venue and vendors.
· Coordinate with vendors for all audio visual and staging needs ensuring your brand and company standards are being upheld
· Event design development: flowers, lighting, signage, etc.
· Consult and coordinate the development of all invitations, event journal and all printed event materials
· Manage attendee tracking and on-site registration
· All vendor communication through the lead planner
· Supply all vendors and event staff with a detailed event timeline and event checklist
· Coordinate event flow and set-up
· Oversee load-in, set-up and breakdown
· Problem solve as needed
Location/ Vendor Referrals
Assignment # 5Assignment #6
Company Registration Sample
Owner: Ke’Juana Stanley Type of Business: Event Planning Managing Agent: Kantrell Stanley Mission Statement/Purpose: Kay's Kreations , LLC thrives to exceed our client's expectations and will always deliver an unforgettable event. Our philosophy is to do the work so you don’t have to. We want our clients to be able to entertain their guests and create lasting memories by enjoying their night so we do the job for you! EIN Number: 104024261990 Address: 1680 Michigan Unit 730, Fl 33139 Email: kayskreationsllc@gmail.com Phone: 305-778-5982
Company Budget Sample
Annual Budget: $150,000
Assignment #7 Kay’s Kreations LLC
SPRING WEDDINGS
$400 OFF
COUPON
Offer good March thru June 2013
Valid upon having a consultation and signing wedding contract
Call or Email today!
kayskreationsllc@gmail.com
Office: 305-778-5982
Final ProjectKay's Kreations, LLC Commercial30-Second Promo Production Sheet
Student Multimedia Practicum
Company Name: Kay’s Kreations, LLC
Producer: Ke’Juana Stanley
1) Target Audience (Demographic) Women 25 and up, Businesses and Companies
2) Total Cost of Production $0.00
3) What is your coverage (Web/TV/Mobile?) Mobile and TV
4) Concept: What is the lesson learned? What is the story? What is the theme? A friend confides in her other friend concerning her stress over wedding plans. Then her friend suggests she hire Kays Kreations to assist with her planning needs. Our philosophy is we do the work so you don’t have to.
5) Props: people, animals, figures, Ideas Props will be the two women.
6) Narration or No Narration (If so, then who?) No narration
7) A/V Style Script
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